However, the products are only half the story. We have been inspired by and support, UK children’s charities such as the Dorset Children’s Foundation and its affiliates. Also British services charities, particularly those that support mental health. We do this directly with donations, but also its part of who we are. We take serving and retired services personnel for fishing days at no cost to them and have done for the last 20 years. We offer DCF children, and any child’s carer who asks for that matter, experience days on the water, on our own boats, again at no cost to them. The sales of our amazing products help us to share the love back into our communities.